How to Use Social Media to Boost Your Business

The internet is a vital marketing tool for any business, but it can appear overwhelming. Luckily, you don’t have to be a technological wizard to make the most of the internet and social media. There are many ways you can use it to give your company or business a boost. With many different platforms, it can be hard to decide which one, or combination, you should be using. Here are a couple of tips about using different platforms that might help you to make your decisions a bit easier!


Facebook is not only a place to connect with friends and family on a personal level as there is the option to have business accounts, which are different from your personal one. These business accounts allow people to like and follow your page, leave reviews, interact with you and find contact information. It is important to think about who is most frequently using Facebook, and as this can help to work out if it is the best platform to use to promote your company. The largest demographic group of Facebook users are adults between the ages of 25 and 34, which means that if you offer a service tailored to this age group, Facebook could be a great choice to use.

There is a wide range of companies and businesses who have Facebook pages, as it allows you to upload images and text posts, as well as plenty of links to your website or other social media accounts. Small businesses can use it to increase their reach and display reviews, and political non-profits like the foundation for the defense of democracies can use it to post information and keep their followers up to date. It is useful to have multiple social media accounts, as well as a good quality website, due to the fact that most people get their information online nowadays. Advertising in other ways, such as billboards or on TV, is also useful, but the internet provides a wide-reaching platform at a much lower cost, which is ideal for charities or smaller, independent businesses.


If your business is particularly visual, or you have a lot of products to photograph and sell, Instagram could be the perfect platform for you. With over 1 billion users, Instagram is a huge global platform that allows you to post images with captions, reels, stories and link your website or shop. Around 90% of Instagram users follow a business, so it is a great platform to be used in order to grow your reach and client base. On Instagram, customers can follow you, tag your services or products in their photos, contact you, add comments and get links to your other pages and sites. Again, it helps to keep all of your platforms up to date in order to make sure information is always correct.

Upping your photography skills is very important when selling or promoting on Instagram. You can either hire a photographer to do this or invest in good quality equipment and even courses yourself. General tips to take good product photos include good lighting, framing, and depth, as well as using software to help edit your images.


Twitter is a good platform to use in order to quickly update your followers on any news, information or to direct them to updates on other platforms or your website. You are limited to 280 characters, which is actually twice the original amount. This means it is vital to keep your tweets concise and to the point. Twitter is a good way to keep up to date with news and trends, as well helping you to connect with fellow businesses and companies.

Using Twitter for business can help you to reach out and interact with your followers, and you can even work towards getting your account verified in order to show Twitter users that your business is authentic. There are several steps to getting that blue tick by your username, but they all involve your account being active, notable, and authentic.


YouTube is one of the most popular social media sites and can benefit your company hugely. If your services are practical, you can upload videos that are tutorials or guides to show users how you work or the kind of services you offer. There is a lot of work that goes into a YouTube account, as it involves much more than snapping and uploading photos. Videos should be of high quality, with good editing, descriptions, and links to your site and other platforms.

Investing in an editor can really pay off, as it can help your videos appeal to more people, grow your profile, gain followers and sponsorship. YouTube is also another way to connect with your followers or viewers, respond to comments and provide contact information so that people can get in touch with your business.


As well as various social media platforms, you should have a good quality website that has links to your accounts. This works in reverse, too, as your social media accounts should always have a link to your website. Making sure there is consistency across your online presence can help you create a recognizable brand, regardless of where people see your services pop up. Utilizing SEO is a great way to increase organic traffic to your website, as it helps your site appear higher up on search engine results. Combining SEO with a solid social media presence will draw more customers and clients into your business, as your accounts and website will appear in their searches, feeds, and timelines.


If all of this talk about the internet and social media feels overwhelming, there are plenty of management systems and software you can use to help manage your online accounts. They can schedule posts so that you never forget to update an account, as well as provide stats and analytics so that you can see how successful your previous posts have been. This allows you to develop and work on feedback to grow your online presence and make your business more successful.

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