The Guarana market may experience powerful gains due to the developing awareness and concern about health and changing lifestyle of consumer.
Guarana is a climber plant which belongs to the family “Maple’’ and is commonly found in Brazil. It is native to the Amazon basin and has characteristics which include broad leaves, a cluster of flowers and ranging fruit colors. It contains a large percentage of caffeine, when compared to other plants, and is hence widely utilized as a stimulant.
The health benefit of Guarana is noticed in the treatment of Malaria, obesity, and diarrhea.
The world Guarana market can be based on the segmentation of application and form. The form is then divided into liquid and powdered form. In respect to application, the global world Guarana market can be categorized into confectionery and beverages. The rise in demand for health drinks amongst various customers anticipates the beverage sector to account for a tangible share of the Guarana market. The benefits derived from this health product can be accessed by an athlete consuming an energy drink for the replenishment of strength, etc. This, of course, would boost the global Guarana market during the period of forecast.
The health benefit associated with the consumption of guarana is the treatment of obesity and diabetes which serve as the major health problems globally. Anticipation is based on the demand for Guarana in the future due to the inclination towards suitable health and avoidance of chronic diseases. Consumers would prefer taking of healthy beverage and food so as to prevent chronic diseases.