How can CBD-based beauty and lifestyle products disrupt the consumer market?

Long considered only a soft, recreational substance, cannabis has become a real star in the cosmetics industry. Since its medicinal use has been approved in some regions of the United States, the field of research on the properties of cannabis has diversified. Cannabidiol (CBD) appears to be the next super ingredient used in the items of your beauty regimen.

The Cannabidiol (CBD) molecule is part of the chemical structure of the cannabis plant has therapeutic properties. Cosmetics giants quickly capitalized on such groundbreaking discoveries, producing a highly effective and dynamic range of beauty, skincare, and lifestyle products. 

The Journal of the American Academy of Dermatology (JAAD) reports that CBD has anti-inflammatory and antiseptic properties. It has had good results when used as a topical treatment in acne cases, eczema, and psoriasis. 

Similarly, the dermatologist Jeanette Jacknin offers her vote of confidence on the topical use of CBD for skincare and states that will be the next trend in anti-aging treatments. 

Cannabis used in cosmetology is not the same as its cousin known for its “recreational” use. CBD products are being widely used because their THC concentration is less than 0.2%. Hemp oil and other products can legally enter the cosmetic range composition since it reeks of psychotropic properties.

Entrepreneurs like Vesna Vrankovic have delved into the CBD cosmetics market with a complete range of beauty and lifestyle products under the brand Our Hempco. Co-founded by Vrankovic, the company grows its organic hemp. 

Vrankovic is an ardent proponent of sustainable business practices, which is why her company remains a flagbearer of protecting environmental and social interests.

Her pioneering knowledge in business and lifestyle advocacy brings a product range specially developed to help customers revamp their lifestyles with organic hemp products.

Before settling in the heart of the Middle East, Vrankovic lived in New York and Milan at the height of her memorable modeling career. She delved into modeling during her early teens and was one of the most likable faces in Australia.

Her modeling career culminated through many years in New York City and Milan. Now the model is focused on running business ventures and representing brands and organizations aimed at endorsing healthy, sustainable, and the very best lifestyle choices.

She remains a force to be reckoned with and is often seen taking up modeling and ambassadorship of lifestyle brands, such as O2 Life Hyperbaric. Her role encompasses outspoken and strong advocacy of a healthy and balanced lifestyle.

“Oxygen therapy is part of my everyday lifestyle now, just like organic food and going to the gym, I see it as a holistic approach to maintaining wellness and aging gracefully,” shares Vrankovic.

What is hemp oil?

Hemp is one of the oldest cultivated plants. Originally from Asia, it is also found in Europe, where it is used in many fields such as the textile, food, or cosmetics industry. Hemp oil, which is used in the composition of cannabis cosmetics, is usually obtained by the seeds’ first cold pressing. 

Cannabis is rich in Omega 3 and Omega 6 polyunsaturated fatty acids, trace elements (iron, calcium, magnesium, potassium, and phosphorus), and vitamins (E, A, B, and C) responsible for maintaining the hydrolipidic balance and proper hydration. All these aspects make cannabis-formulated cosmetics particularly suitable for dry hair or in which the first symptoms of aging are present.

Cannabidiol, a natural cannabinoid compound in hemp, is a popular natural remedy for common diseases. It can be used as CBD hemp tinctures, oil, and topical lotions.

With the increase in popularity of CBD, the CBD market also covers the beauty and cosmetics industry. It is known to treat chronic pain and anxiety and has been shown to improve hair and skin.

Anti-inflammatory properties

One of the key advantages of incorporating CBD oil for the skin is that it can diminish skin irritation and breakouts.

Having an antioxidant and anti-inflammatory effect, it is ideal for skin conditions that have inflammation.

CBD oil is also highly involved in the skin’s hydration. The product contains both Omega-6 and Omega-3 fatty acids, which moisturize and strengthen skin, reduce inflammation, increase collagen, and reduce aging signs.

In the face of these results, CBD oil remains a valuable addition to treating many skin conditions.

Curative qualities for hair and scalp

Cannabinoids are used as a remedy for common skin issues such as hair loss and dry skin.

This substance is enriched with vitamin E and fatty acids and is particularly beneficial to hair and scalp health. It helps have a balanced scalp with Omega-3, Omega-6, and as well as Omega-9.

It also contains gamma-linoleic acid (GLA), which helps stimulate scalp hair growth and preserves the hair’s condition.

CBD-based makeup

Anyone who deals with makeup knows the skin can be vulnerable to pain, acne, and other issues. It is much more difficult for makeup lovers with dry or sensitive skin to find something that won’t flake or cause more problems.

In this sense, CBD infused makeup seeks to regulate inflammation and oil development but doesn’t cause acne, blocked pores, excess sebum, inflammation, overgrowth of bacteria, and can be used as an effective makeup remover, moisturizing, and cooling mist.

Hemp oil for the skin

Hemp oil is particularly suitable for treating, hydrating, and firming mature skin. Thanks to its essential fatty acids, hemp fights against the effects of free radicals. It helps the skin to regenerate and produce more collagen. Rich in vitamin E, a natural antioxidant, it is a real anti-aging remedy. Revitalizing, regenerating, firming, and hemp oil helps restore your skin elasticity and fight fine lines and wrinkles. It can be used purely by direct application to the skin or in an emulsion.

Cannabis for irritated or problematic skin

As mentioned above, hemp oil is moisturizing, nourishing, and anti-aging, but it also has anti-inflammatory and healing properties. Therefore, it is correctly indicated for dry skin or skin suffering from pathologies such as acne, eczema, psoriasis, or rosacea. It promotes blood circulation, soothes redness and irritation, and its non-greasy texture is quickly absorbed by the skin, which remains perfectly smooth and soft. When used daily, hemp oil helps repair the epidermis and helps make your skin smoother and better hydrated.

Hemp oil, an excellent hair care

If you have dry or brittle hair, hemp oil is an excellent natural remedy to nourish and hydrate it deeply. You can apply the pure oil directly to your hair. Its non-greasy texture allows it to be quickly absorbed without leaving a greasy film.

 It is therefore not likely to stain your clothes or your pillow. A few drops on your scalp will also help stimulate your hair growth. Hemp oil is also known to give shine and volume to fine hair. Therefore, it can be used pure or added to your shampoos or hair masks to increase their efficiency. If you have brittle nails, you can also massage your nails with hemp oil to strengthen them.

Bottom line

Many products, many applications, and many ways. CBD is a component that benefits your skin in some ways that you probably did not even know about. Whether you have acne, dermatitis, itching, dryness, or want to improve your skin’s appearance, CBD will be a great ally in your life that you can use whenever it suits you.

Rapid legalization of CBD in many countries has allowed millions of people to have it at their fingertips. Knowledge of its effects has also caused many doctors to stop and begin to prescribe it. CBD and skincare have gone hand in hand on a major path: improving your health.

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