Social branding is one of the essential elements of digital marketing. Almost every company that exists wants to build brand awareness among its target customers. It opens doors to improve sales volume and while also serving as a channel for customer service.
Some marketers find it challenging to calculate ROI from social media marketing. But, if you seek help from a professional company like Real Guest Blogging, you can understand why it is essential to use social channels to improve brand awareness. Adweek reports that nearly 91% of retail brands use a minimum of two social media platforms, among which 81% are small businesses. If you, too, want to boost your company’s social branding, keep these tips from RGB in mind.
1. Be fussy with social media channels
Picking what social media channels to use requires a strategic approach. Curb your temptation to open an account on every social channel you see. It would help if you always made a choice depending on whether the channel aligns with your brand or not. To find out which social media platform suits your brand better, find the answers to the questions below:
- Will the users of this channel meet your business objectives?
- Is the reason why they are using the channel makes sense to your business needs?
- Is the content that you want to share suitable for this channel? If yes, how will people see or use it?
2. Make the most of the channel you choose
The next step after choosing a social media channel is finding different ways to use it efficiently. Remember, for various social media platforms, and users expect to see different types of posts. For example, Twitter is famous for blogs and news, Facebook for curated content and videos, and Instagram for quotes, stories, and high-resolution photos.
You need to pick the right content for different social media channels. They should be engaging enough to make your audience want more. Do this successfully, and you’ll see your social media following grow much quicker than you’d imagine.
3. Find relatable topics
Don’t confuse your audience with random posts. If you want them to notice your brand, make sure you maintain consistency in every post you upload. Curate content that your viewers can relate to. And try to stay away from controversial topics. Different viewers may have different opinions that may not match with yours.
According to Real Guest Blogging, people love posts that are honest, helpful, and friendly. Whenever you choose a topic, stick to these three qualities to make a positive impression on your audience.
4. Follow a specific color palette
The use of visual content is another factor that creates an excellent first impression of your brand. If you use different color palettes for your logos on various social media channels, your viewers might feel confused. In most cases, the first impression would be they are two different companies.
Instead of taking that risk, use a consistent color palette and make sure the logo colors and fonts remain the same across all the platforms you use. This should help your audience remember your brand whenever they switch to a different social media site, thus improving brand recognition and awareness.
It’s not possible to build your company’s social branding in one day. It would help if you had patience, actionable plans, and constant research on how to improve your brand image on social media to achieve your objectives.