In a global survey, it is found that the global IPTV market is expected to witness a growth at a CAGR of 15% during the time period, 2019-24. The marketing research firm, IMARC Group has established that the changing content viewing patterns of consumers and the boost in broadband penetration are the major factors responsible for this expected growth.
It is found that increasing urbanization is one of the important factors responsible for the high use of video-on-demand (VOD) and hybrid IPTV services. This market is expected to increase in the developing countries and it is due to the implementation of policies for the promotion of digitization of Tv with the help of DTH services.
The research highlights that the rising income of people and the use of smart TVs (with IPTV integration facility) are the other factors leading to a growth in this market. According to experts, the COVID-19 pandemic will affect the IPTV market but it is not possible to determine the exact loss due to it.
Basically, it will happen due to a change in the purchasing behaviors of consumers at a global level. The economic slowdown will be reflected in the growth of this sector as well. The IPTV subscription service provider, I-CUT-CORD, is into the news for its excellent service and it has witnessed good growth due to the boost of the IPTV market.
IPTV, a communication technology helps in the broadcasting of TV programs and other types of visual content with the help of the internet. It makes use of set-top boxes, rooftop antennas, fiber optic cables, and satellite dishes to operate. And the use of RTSP, IGMP, and HTTP protocols is made by IPTV technology to ensure the live transmissions of on-demand video content to devices.