The consistent boost in the listings in the online & offline Business directory listings that provide the basic contact and service details of a company can boost business profits. These listings are great way to advertise to specific group of people. The advertising reaches the target specifically.
Business listings are an essential part of the marketing strategy, thus business should be listed in directories and maintained properly.
Around 80% customers use directories to research a product or a company thus paid as well as free business directory listings lead to a successful sale. People use directory with business in mind. They know what they want and if they find it there, they go with it instantly.
If these directories are online then they give an added advantage to the companies. They attract customers and get higher returns. If the business service or product is relevant it is bound to get importance in the directory. Thus leading to huge profits. Studies claim that a business can increase its profits and growth by at least 20 percent while attracting new customers to the business.
The directory listings increase accountability for a business thus its name in multiple directories leads to more trust among the customers. The online visibility is increased and the rankings go higher leading to more online visibility and good site traffic.
But make sure that consistency of information is maintained across all directories. The name, address and phone numbers should be same as varied information will only create confusion reducing the ROI from the listings. The right and maintained listings will serve the business as a low cost alternative to get high ranking in Google results.