Earlier, it was hard for webmasters to keep track of a website’s performance but now Google Analytics is solving this problem for them. Google Analytics is being used by webmasters for tracking the site’s SEO performance. It has abolished the need for downloading the additional software to check the performance of the websites.
Google Analytics is helping website owners to track both paid and organic websites’ search results. With the help of this, webmasters are not only being able to know about the visitors on the websites but also the keywords that are in relation to the websites. Google Analytics is analyzing everything for the website owners.
It is helpful in gaining information about the visitors’ reactions to a website. Webmasters can also analyze the SEO campaign that can give them the best ROI. According to a digital marketing blog, Google Analytics is proving to be the greatest tool when it comes to tracking some of the most elite internet marketing campaigns.
This tool is free to use and it is not compelling the webmasters to purchase costly websites tracking software. It is allowing them to find many other things such as what links visitors are clicking more and what individual pages users are visiting more.
After collecting such data, the webmasters are able to do the SEO in the right way. Google Analytics has removed the need to subscribe for a keyword finder tool. It is helpful in finding those valuable keywords that visitors search for.