Video is the most popular and attractive medium considered for marketing strategies right now. It showcases your business really well as compare to other content strategies. Under this post, we are highlighting 4 tips to get more leads through the video content.
- Use the gated content
Videos are quicker and efficient way to consume information thus liked by majority of users. Plan strategies to take greater advantage of video by using gated content. It is possible when you hold off visitors through video content unless they give you information like name and email address. This is where you get to generate new leads. Sometimes it is unusual that people would be interested in filling forms but latest researches have found that gated content gives 16 percent conversion rate.
- Add video to your landing page
The main goal of landing page is to convert visitors into customers and push them towards funnel ahead. People tend to spend more time on a landing page that has video in it. So incorporating video in the landing page is the best strategy. The video production company Dubai is focusing greatly on this video content strategy.
- Have a clear call to action
To get customers down the funnel, you must have to embed a clear call to action. Obviously you want viewers to land them on further pages of the website so a solid call to action is the solution. By adding the call to action button, you are giving them a way to find their desired products and services.
- Create a Live Video Series
The off-videos are good but this is the go-live era and people prefer to watch the live videos. This live video marketing is successful strategy that offers value and invites viewers to come back. These video series greatly enhance online presence of the brand.
These are the tips to penetrate in the market and generate more leads through video content. Have you tried these strategies? How is the result? Let us know.