If there is one thing that a business could be on the fence about, it’s usually the need for a branding agency. The branding firm is responsible for creating a launch plan for a business to present its products or services to the public—granting it is a new business. For a business that has been in existence longer, a rebranding may be in order and that firm is also responsible for that. Basically, the firm is responsible for the generic makeup of a business.
As the business progresses, the branding agency becomes the glue that keeps the business going as well as the one that keeps collaboration among creative agencies going. This includes web design firms, user interface (UI) and user experience (UX) design agency, design studios, graphic design firm, software engineers, and mobile application developers.
First collaboration: Brand consulting agency and the entrepreneur
Ideally, a top branding agency will be with the entrepreneur every step of the way before the actual launch of the business. This means that the firm and the business owner will deliberate on names, logo, signage, document templates and store themes. In the past, the business owner has the sole responsibility to pick out their business’s own name. That is still possible now, of course. Every owner should have authority over his business. However, if you want to make sure that your name can evoke the right marketing reaction, you should collaborate with experts on that. This is the great thing about branding firms, they can be with you from infancy until maturity.
Creating the logo is also quite tricky. It has to look beautiful, the letters should be readable; it should be catchy and unique. At the same time, it has to be flexible enough that not only will it look good on a signage and inside the physical store, it should also translate well online. Your logo will also appear during formal communications so it is important that it will also be legible no matter how small it is on paper.
Second collaboration: Branding agency and web design firms
Following on with the first collaboration, since you have to make sure that your logo will translate well online, then the branding agency also needs to closely work with the web design firms and mobile application developers. Of course, the online work will have to be more than just about the logos. There should be assurance of high-quality content and design project. Everything that appears on the website as well as on the full-service application should be on-brand. The physical aspects of the business should match the online presence—that is what branding is about: cohesiveness. Brand consulting will foster such cohesiveness.
Third collaboration: Branding and UI / UX design firm
Since we live in an era where technology is an important aspect of everyday activities, it also becomes essential that every business adapt to the technological advancement of our times. But having a functioning website and mobile application is not enough. The full-service technological part of the business should also be easy to navigate as well as appealing. UI and UX seem to be quite frivolous especially for a business that it just starting out. If it seems that way, that’s because a lot of the people don’t have a deeper understanding of both design implications.
UI and UX make your business more competitive. UI and UX can help provide customer retention. If your web and mobile applications are well-designed and beautiful, chances are clients are bound to use it. Even better, they will continue to use it. The best part is that satisfied customers will tell other people about how great the user experience is, which could potentially translate to good customer acquisition (and a better CAC).
Again, this design consultancy should work hand in hand with branding so that every aspect of the application is in consonance with the personality and theme of the brand.
Fourth collaboration: Branding and marketing
Branding helps attract attention. But the main goal of the business is to make a profit. So it is not enough that you fascinate an audience; you need to convert that to sales. That is where marketing comes in. From one creative agency to another, both will have to come up with tenacious strategies that are consistent with the brand but will also captivate the market.
Both branding and marketing are also long-term approaches to business. So it is quite important the collaboration between the two agencies will also be long-lasting. Although, as far as the business is concerned, marketing strategies are more fluid and could be handled by any firm as long as principles and ideologies aligned.
Fifth collaboration: Branding, marketing and advertising firms
Now that the marketing strategies are in place, it’s time to tap an agency that could implement some of the promotional programs. It’s the marketing firm that draws up the plan and the advertising firm creates the output. The branding agency makes sure that point A and point B continue to be brand-conscious.
Only the best could come up from a collaboration among three experts with industry experience and knowledge about global brands. There will be exchange of ideas and skills that would only translate to substantial awareness and insight. The business can only grow from this kind of benefit working with experts.
Sometimes, entrepreneurs are too focused on creating their own company that they think branding and design solutions are business approaches that they can do without. In reality, these programs have the ability to lighten the load of the entrepreneur. Instead of stressing themselves out, these agencies will do the task for them and even handle collaboration with other creative for them. Even the way to do business will be laid out for the entrepreneurs and employees. It is actually the best way to do business. And everything is tied up to the web design as online presence is already the norm for today’s businesses.
If you are lucky, you might come across a versatile digital firm that handles a lot of the basic needs of a business to successfully launch a brand. One such firm is Ramotion. Headquartered in San Francisco, Ramotion describes itself as a team of multidisciplinary experts focused on branding, UI/UX design, and development. That is at least two sections off your collaborations list.